Quickstart: Launch Your First Award Program
Create and launch an award program in under 30 minutes. Set up categories, awards, entry fees, judging criteria, and share the entry link with your audience.
Before you start
All you need is an email address (or a Google account). AwardKit has a free tier so you can build out your program before deciding on a plan.
If you plan to charge entry fees, have your organization's banking information handy. We use Stripe Connect, so entry fees go directly to your account with no commission taken by AwardKit.
Create your account
Go to awardkit.io and click Get Started. You can sign up with your email or with Google.
Create a program
After signing up, click Create program. You will see a step-by-step wizard.
Fill in the basics:
- Program name: The name entrants will see (for example, "Marketing Excellence Awards 2026" or "40 Under 40")
- Workspace name: Your organization's home on AwardKit, where all your programs live. Name it after your organization (for example, "Acme Awards" or "City Chamber"). This only appears the first time you create a program.
- Entries open and close dates: When the entry window starts and ends
- Timezone: Used for the deadline countdown
You can invite teammates to your workspace from workspace settings. They will be able to create and manage programs alongside you, with permissions you control.
Set up categories, awards, and entry fees
After filling in your program details, click Next to move to step 2: Categories & pricing. This is where you define what entrants are competing for and what they pay to enter.
In AwardKit:
- Categories are the buckets entrants choose when submitting. For example, an industry awards program might have "Best Innovation", "Leadership Excellence", and "Community Impact" as categories. An entry can be submitted to one or more categories and is judged independently in each.
- Awards are what you give out. Each category typically has its own award (for example, a "Winner" within "Best Innovation"). You can also add overall awards like a "Grand Prize" or a sponsor-funded "Best Use of AI" that any entry can win regardless of which category they picked. Award names are free-form, so you can label your placements whatever fits your program.
- Entry fees, pricing tiers, and discount codes all live under Categories once your program is created. See Categories and awards and Entry fees for the full guide.
When to use which? Most award programs are organized around 3 to 8 categories, each with its own winner. Add an overall award like "Grand Prize" or "Program of the Year" to recognize the single best entry across the entire program, or use overall awards for sponsor-funded themes like "Best Use of Sustainability" that should be open to any entry regardless of category.
You can add prize money or item prizes to each award. Prize money is shown publicly on your program page, which helps attract serious entrants. Click Add Category to add more, and Add Award within each one to add additional placements.
When you are ready, click Create Program. Your program is created and you land on the program management page where you can preview the public page and continue setting up.
Your program is only accessible via its direct link until you publish it. No one can find it on search or anywhere public until you share the link with your audience.
Configure the entry form
Open Entrant pages and switch to the Entry page view to set up your entry form. Submitted entries are reviewed separately under Entries.
Every program comes with sensible defaults: name and email of the lead entrant, entry title, description, category, and team members. Add your own custom questions using Add Question:
- Short answer for one-line responses (Year founded, Project URL handle)
- Paragraph for narrative responses (Describe your impact)
- URL for demos, websites, or supporting links. URLs to YouTube, Loom, and Twitter/X auto-render as in-line previews.
- Email, Number, and Date for structured single-value answers
- Dropdown, Single choice, and Multiple choice for picklists (industry, company size, capabilities)
Need different questions for different categories, or follow-ups that only appear when relevant? Each question has a Visibility setting that makes it conditional, so it shows only for certain categories or only when an earlier answer matches. The form adapts as the entrant fills it in. See Conditional questions.
In the same setup card you can also set a Deadline for the entry window. After the deadline, the entry form locks and the public entry gallery becomes available.
Entrants sign in to AwardKit (email or Google) before submitting. There is no separate entrant account system: anyone with a free AwardKit account can enter any open program. Their entry is tied to their account so they can return later to edit, view, or download certificates.
Configure judging criteria
Open Judging to define how entries are scored and to invite your panel. Judging is judge-scored by default: you pick a voting method (how judges vote) and can optionally also let the public vote alongside them.
Who votes. A curated panel of judges scores every entry by default, which is what most industry awards and professional juries want. To run a public people's choice vote alongside your judges, turn on Also let the public vote (off by default). That adds an audience vote on a separate shareable link without removing the judging panel.
Voting method controls how judges score. AwardKit supports two:
Score Criteria
The default method, well-suited to most professional award programs. Judges score each entry on criteria you define (for example, Impact, Innovation, Execution). Every program starts with a single Overall Score criterion. You can keep it simple or click Add Criterion to break scoring into multiple dimensions. Each criterion has a name, a description (guidelines for judges), and a weight. Weights are percentages and must total 100%.
A common setup for award programs:
| Criterion | Weight | What to look for |
|---|---|---|
| Impact | 30% | Measurable results and lasting change |
| Innovation | 25% | Originality of approach and how it advances the field |
| Execution | 25% | Quality of delivery and operational rigor |
| Storytelling | 20% | How clearly the entrant communicates the work and outcomes |
By default, every category is scored on the same criteria. If a category needs to be judged on different things, give it its own rubric, which replaces the default for that category. When an entry is in several categories, it's scored independently in each.
Top Picks
A simpler alternative where judges pick and rank their favorite entries instead of scoring criteria. You configure how many picks each judge gets (default is 3). Top Picks works well for shorter shortlist rounds, "best of" awards, or any time you want judges to choose with their gut rather than calibrate detailed scores.
Add judges and audience voting
On Judging, scroll down to the Judge Voting section. If you turned on Also let the public vote, an Audience Voting section appears alongside it.
Judge voting
The Judge Voting section is always available. Click Add Judge and enter each judge's name and email. AwardKit creates a unique voting link for every judge. You can:
- Copy links to share them manually
- Invite all to send email invitations in one click
- Invite individually from each judge's card
Judges don't need an AwardKit account. They click their link, see the entries assigned to them, and start scoring.
You can also control how entries are distributed to judges using assignment modes:
- All judges: every judge reviews every entry. Best for small programs (fewer than 30 entries) where you want maximum calibration.
- Per judge: assign specific entries to each judge. Best for programs where conflicts of interest matter or judges have category specialties.
- Rooms: organize judges and entries into parallel judging rooms. Best for large programs where you want each entry seen by, say, 3 of 9 judges.
Audience voting
Shown when Also let the public vote is on. Share the Audience Voting Link with your audience: anyone with the link can vote, no account required. This is great for "People's Choice" awards, fan-vote categories, or running a popular-vote sidecar alongside the main judging panel.
Share your program
Your program is ready. Click Program Links in the top-right corner to find the URLs you need:
- Program Page: Your program's central hub with the entry deadline, categories, awards, sponsors, and rules. Share this with potential entrants and on your marketing channels.
- Entry Form: A direct link to the entry form. Share this when entries open. Entrants must sign in to AwardKit before submitting.
After judging is complete, you can publish results on the program page and issue certificates to winners and finalists.
What's next?
Your program is set up. Here's what to explore next:
Categories and entry fees
Configure categories, awards, entry fees, pricing tiers, and discount codes.
Managing entries
Review entries, filter by category, export CSV data, and bulk-import last year's entrants.
Publishing results
Assign awards, publish the leaderboard, and issue certificates to winners.
Plans and billing
Compare plans, understand limits, and upgrade your workspace when you need more capacity.
Welcome to AwardKit
Run professional award programs end-to-end. Collect entries, charge entry fees, manage judging, and publish winners. Step-by-step guides, screenshots, and best practices.
Overview
The program page is your award program's home on the web. Customize the description, categories, awards, sponsors, and rules. Use it as the link you share with potential entrants.